Clarity Clinic is committed to ensuring that your privacy is protected.

Claire Emmerson of Clarity Clinic acts as Data Controller and Processor for Clarity Clinic. Where other data processors are used e.g.: for prescribing medical grade products or business administration support, we will ensure they are GDPR compliant and that processor agreements are in place. We may collect your name and contact information including email address on this website so that we can understand your needs and provide you with a better service, including to respond to your messages.

We collect data for the purposes of providing services to our customers and we process it under the lawful purpose known as ‘contractual obligation’ or ‘legitimate purpose’. We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

Use of AI Technology in Clinical Practice
As part of providing safe and efficient clinical care, Clarity Clinic uses Heidi AI technology to assist with recording patient consultation notes during appointments.

This technology may capture and process personal data and special category health data discussed during your consultation, including medical history, symptoms, treatment plans, and clinical observations.

The use of Heidi AI helps ensure that records are accurate, complete, and efficiently documented, allowing clinicians to focus more on patient care.

All information processed using Heidi AI is handled securely and in accordance with UK data protection laws, including the UK GDPR and Data Protection Act 2018. Appropriate safeguards are in place to protect your data, and access is strictly limited to authorised individuals involved in your care.

We only use this technology for the purpose of delivering healthcare services, maintaining accurate records, and improving the quality of care.

Where required, we ensure that data processing agreements are in place with technology providers to protect your information.

If you have any questions or would prefer not to have your consultation notes supported by this technology, please inform us prior to your appointment.

Where we need consent for marketing services, we will always ask for your consent before adding you to our contact database. This consent will clearly explain that we may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.

If you subscribe to our mailing lists, you can unsubscribe at any time by following the instructions at the end of our email messages. You have rights relating to our storage and use of your personal data including:

– The right to be forgotten – where you can ask us to delete all personal data relating to you.

– The right to object – you can say no to certain data use such as profiling for marketing purposes.

– The right to rectification – you can ask us to have incomplete data completed.

– The right of access – you have the right to know what data is being processed and how.

You also have the right to raise a complaint with the ICO if you are unhappy with the way we have collected, stored or used your personal data. Clarity Clinic keeps your personal information in line with set periods determined by the following criteria:

– How long you have been our customer and the types of products or services you have bought from us.

– How long it is reasonable to keep records to show we have met the obligations we have to you and by law.

– Any periods for keeping your information which are set by law or recommended by our regulators, professional bodies or associations.

– Any relevant proceedings that apply to how we use or store data.

If you would like more information about how long we will keep your information for, please contact us. If you ask us to contact you via the contact form on our site, we will contact you by email or phone.

Please inform us of any changes to your contact information.

If at any point you prefer not to receive such calls or emails, please let us know. If you subscribe to our mailing lists, you can unsubscribe at any time by following the instructions at the end of our email messages.

Use of Cookies
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Where we use cookies on this website, they will only be to identify which pages are being used and to ensure functionality. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can change your cookie preferences in your browser settings by setting your internet browser to accept cookies, refuse a cookie or to show you where a cookie has been set up. Certain services are only activated by the presence of a cookie and, if you choose to refuse cookies, particular features of our site may not be available to you.